Sunflower Shoots Microgreens - Product Profile

Sunflower Shoots Microgreens

(Product Profile)

 Sunflower Shoots

Example of growing and selling $500/week at the Farmer's Market

Revenue 

• Avg. Price - $2/ounce ($32/pound) 
• $500/$32/pound = 15# needed (produce 16 pounds to give a buffer)

Revenue Subtotal = $32/pound

Costs (itemized below) 

$3.81/pound

Profit Margin

$20/pound revenue -

$3.81/pound =

Margin $16.19/pound

Raw Material Direct Costs  

• Soil - 10 cents / pound produced
• .10 * 16 pounds = $1.60
• Seed - 50 cents
• .50 * 16 pounds = $8.00
• Light - $1/light/week. 1 light/4 trays
• 4 lights needed * $1 = $4 electricity
• Raw Material Cost per pound to produce (not including labor) = 
• .10 (soil) + .50 (seed) + .25 (electricity cost) = $.85/pound

Raw Material Direct Cost = $.85/pound

Marketing Material Direct Costs 

• Clamshells - 50c each. Holds 3 ounces ($50 purchase)
• 16 Pounds * 16 ounces/pound = 256 ounces/3 ounces = 86 packages
• 86 packages * $0.50 = $43
• Label - 5c each ($20 purchase)
• 86 labels * $0.05 = $4.30 

Marketing Material Direct Costs Subtotal = $4.30

Final Packaged Product Direct Costs

•    $2.66 (5.33 clamshells)
• + $0.30 (6 labels)
• + $0.85 (per pound raw product)

Final Packaged Product Direct Costs = $3.81/pound 

Startup Costs   

Tools & Materials Needed

• Certified Scale - $50
• Trays - $1 each (100 trays) = $100
• Knife - $15
• Food Grade Hydrogen Peroxide - $10/16 ounce (diluted for cleaning trays)

Subtotal Tools & Materials = $175

Infrastructure Needed

• Shelves - $100 (16 tray capacity/shelf)
• Lights - T8 Fluorescent - $25 each (4 needed per shelf)
• Walk-In Cooler/refrigerator  - $200

Infrastructure Subtotal - $400

Startup Cost